Fabric & safety hub
Built to be worn by the smallest skin
Everything we make starts with the same question: would we put this against a newborn? That means natural fibres, azo-free dyes and finishing that's tested for everyday wear — not just a label that says so.
The dye
Azo-free, and gentle on purpose
We colour every piece with azo-free, skin-friendly dyes — the class of dye most commonly flagged in baby-clothing safety concerns elsewhere. Nothing goes near your child's skin that we wouldn't put on our own.
Care
Softer with every wash
Wash cold, use a mild detergent, and dry in the shade rather than direct sun — this keeps hand-applied colour settling in rather than fading out. Avoid bleach and harsh spin cycles; block-printed cotton is meant to soften with age, not wear thin.
Newborn skin
Nothing between skin and cotton but cotton
Natural, breathable cotton next to the skin, with no synthetic linings, no heavy prints layered with plastic-based ink, and no rough embellishment near the neckline or cuffs. It's the same reasoning we'd want as a parent.
FAQ
Frequently asked questions
Are PEXX dyes safe for babies?
Yes. We colour every piece with azo-free, skin-friendly dyes — the class of dye most commonly flagged in baby-clothing safety concerns elsewhere. Nothing goes near your child's skin that we wouldn't put on our own.
What fabric do you use?
100% natural, breathable cotton, with no synthetic linings and no plastic-based ink layered over the print. It's soft from the first wash and softer with every wash after that.
How should I wash and care for block-printed cotton?
Wash cold, use a mild detergent, and dry in the shade rather than direct sun — this keeps hand-applied colour settling in rather than fading out. Avoid bleach and harsh spin cycles; block-printed cotton is meant to soften with age, not wear thin.
Will the colour fade or run in the wash?
Our prints are made to settle and soften with wear, not fade. Because the colour is hand-applied, small piece-to-piece variation is normal — that's the mark of genuine block printing, not a defect.