WHY PEXX
A better kind of everyday
We make hand block-printed cottons the honest way — safe against the littlest skin, genuinely handmade, and built to be kept. Not the cheap machine print with dyes you'd never trust on a baby, and not the faceless label that hides who made it. We've begun with little ones and everyday carry, and the collection will keep growing — but the promise won't change.
Safe by default
Gentle enough for a newborn
Soft, breathable natural cotton, coloured with azo-free, skin-friendly dyes — safe against the most delicate skin, and easy to wash again and again. The things your child lives closest to should be the things you worry about least.
Real, not printed
Block-printed by hand, and proud of the proof
Every motif is carved into a teak block and pressed onto cloth by hand. The small variations you'll find aren't flaws — they're proof a person made it, not a machine. It's the one thing a cheap printed copy can never fake.
Made to keep
Softer with every wash, made to pass on
Our cottons don't wear out — they wear in. A swaddle becomes a throw; a pouch outlives the school year; a quilt is handed to the next little one. We'd rather you buy one good thing that lasts than ten that don't — and we price it fairly, all year, with no fake sales.
Made to gift
A gift that actually means something
Wrapped, with a handwritten note, and lovely enough that parents thank you — for new babies, naming days, birthdays, Rakhi and Diwali. We'll even deliver from abroad to family back in India. Because the best gifts aren't plastic, and they aren't forgotten.
FAQ
Frequently asked questions
What is hand block printing?
Hand block printing means a motif is first carved into a teak block, then dipped in dye and pressed onto cotton by hand, one impression at a time. The tiny variations between two pieces aren't flaws — they're proof a person made it, not a machine.
Why does hand block print cost more than screen print?
Screen printing is a machine process that stamps identical colour in seconds. Block printing is done by hand, one press at a time, by a trained artisan — slower, more skilled, and limited in how much one person can produce in a day. The price reflects that labour.
Will the print fade or bleed after washing?
Wash cold with a mild detergent and dry in shade — our prints are made to settle and soften with wear, not fade. Because the colour is hand-applied, expect small piece-to-piece variation; that's the mark of genuine block printing, not a defect.